Disposable underpads for adults market

Industry Trends
Disposable Incontinence Products Market exceeded USD 10.5 billion in 2020 and is projected to grow at over 7.5% CAGR between 2021 and 2027. Increasing prevalence of chronic diseases such as bladder cancer, kidney diseases, urological and endocrine disorders is driving the demand for disposable incontinence products. Growing awareness pertaining to incontinence care products is augmenting the number of people utilizing disposable incontinence care products. Rising geriatric population and high prevalence of incontinence are some of the major factors contributing to the market growth. Furthermore, recent technological advancements and new product development are spurring the market expansion.

Disposable absorbent products are extensively used in inpatient care settings and some of the product standards assist in their optimal use. All class I (external catheters and external urethral occlusion devices) and class II (indwelling catheters, and intermittent catheters) products and devices are exempt from FDA approval. Class III devices require Premarket Approval and require clinical studies that demonstrate a reasonable assurance of effectiveness and safety. Additionally, the Center for Medicare and Medicaid Services (CMS) also established Long-Term Care Surveyor Guidelines for Catheter and Incontinence.

The outbreak of SARS-CoV-2 pandemic at a global level is an unprecedented health concern and has had slight positive impact on the disposable incontinence products market. As per the National Center for Biotechnology Information (NCBI), impact of SARS-CoV-2 is associated with increase in urinary frequency resulting in growing incidence rate of incontinence. Owing to the ongoing pandemic, most women with urinary incontinence are diagnosed based on symptoms reported in a virtual consultation and managed effectively. This has also contributed to the rising demand for incontinence products. In addition, increasing number of hospitalizations during COVID-19 pandemic has also contributed to the augmented demand for disposable incontinence products.

Recent technological advancements and new product developments across the globe will majorly drive the disposable incontinence products market demand. Researches being done on technology for incontinence has led corporate, academic and clinical investigators to engage in development of new products. For instance, as per a recently published report, Essity introduced New ConfioAir Breathable Technology that will be integrated into the company’s incontinence products. Similarly, Coloplast is engaged in developing next generation coating technology and aimed at launching superior intermittent catheters product line known as SpeediCath BBT. The technological advancements in the design of certain products and devices for urinary incontinence (UI) have been significant including the development of a category of devices called urethral occlusion devices. Moreover, in the area of faecal incontinence (FI), there are few technological advances and associated research studies emphasizing surgical techniques. Also, wearable diaper free device (DFree) have been introduced in order to avoid the problems associated with adult diapers including skin problems. These developments are potentially influencing the demand for disposable incontinence products.
 

Growing preference for protective incontinence garments will spur the market revenue

Protective incontinence garments segment in the disposable incontinence products market accounted for more than USD 8.72 billion in 2020 led by the comfort due to ease of wear and removal along with product cost-effectiveness. Protective incontinence garments also have high absorbance and are available in different varieties such as biodegradable, and super-absorbent protective incontinence garments. Therefore, protective incontinence garments are in huge demand by users that are fully mobile and independent.

Increasing demand for incontinence products for fecal incontinence will enhance the disposable incontinence products market value

Fecal incontinence segment is anticipated to witness 7.7% growth rate till 2027 impelled by prevalence of disorders such as multiple sclerosis and Alzheimer’s disease that causes loss of control over the anal sphincter muscle. Growing number of patients suffering from diarrhea, bowel disorders, constipation, hemorrhoids and nerve damage resulting in fecal incontinence also contribute to rising demand for disposable incontinence products.

Rise in prevalence of incontinence due to stress will boost the industry growth

Disposable incontinence products market for stress incontinence segment was valued at more than USD 5.08 billion in 2020 propelled by increased adoption of physical activities such as heavy weightlifting and exercising. Stress incontinence is mostly seen in women after childbirth owing to weak pelvic floor and rarely in male population. In addition, the incidences of stress urinary incontinence are higher in poor nutritional status group as poor nutritional status results in weakness of pelvic supports. Therefore, the demand for disposable incontinence products is significantly high.

Increase in number of bladder cancer cases will foster the market expansion

Bladder cancer segment in the disposable incontinence products market is predicted to expand at an 8.3% CAGR through 2027 on account of the growing number of people suffering from bladder cancer. According to a recently published article, in 2020, an estimated 81,400 adults in the U.S. were diagnosed with bladder cancer. Moreover, bladder cancer mostly affects elderly people. These factors are significantly fuelling the demand for disposable incontinence products across the globe.

Preference for super-absorbent material will drive the disposable incontinence products market demand

Super-absorbents segment crossed USD 2.71 billion in 2020 led by the capability of absorbing 300 times their weight in aqueous fluids. Super-absorbent material keeps the skin dry and prevents skin infection and irritation. Thus, there is a rising demand for super-absorbent disposable incontinence products and several industry players are engaged in manufacturing super-absorbent disposable incontinence products to meet the demand.

Prevalence of incontinence in male population will fuel the market revenue

The disposable incontinence products market for male segment is projected to attain a CAGR of 7.9% from 2021 to 2027 impelled by the rising awareness regarding incontinence and hygiene among the male population. Emergence of specially designed products such as male external catheters, guards and diapers has led to an increase in acceptance of these products by men. These factors are leading to a significant increase in demand and supply of male disposable incontinence products.

Growing acceptance of incontinence products by patients in 40 to 59 years of age segment will enhance the industry expansion

40 to 59 years of age segment in the disposable incontinence products market crossed USD 4.26 billion in 2020 driven by the growing number of pregnant females. The demand for incontinence products is also increasing on account of women above 40 years of age that commonly suffer from urinary incontinence due to menopause.

Rising adoption of e-commerce will spur the disposable incontinence products market share

E-commerce segment will observe a substantial growth rate of 10.4% till 2027. A major proportion of population across the globe prefers e-commerce services owing to enhanced accessibility to internet services. Furthermore, e-commerce platform growth is credited to the prevalence of COVID-19 pandemic as people prefer staying indoors and the variety of products available on e-commerce platform.

Large number of hospitalizations will impel the industry demand